Media Asset Management (MAM) is generally considered as simply an alternative term for Digital Asset Management, although some would argue that a MAM system only supports video rather than any type of digital file. To a greater extent, the terms are interchangeable, the expression tends to be favoured in when discussing Digital Asset Management for video or broadcast media contexts. In some cases, this term can refer to editorial or metadata activities associated with assets and DAM systems, for example, cataloguing, keywording or transcription of video footage or audio clips.
DAM Related Terms
Version History for Media Asset Management (MAM)
Click version numbers to view differences.Current Version (2)
Edited by Ralph Windsor on 17/02/2014 at 22:03
Created by Ralph Windsor on 02/07/2013 at 13:55