This is a technical term to refer to permissions which control the visibility, usage and modification of assets (corresponding to activity descriptions like view, download and edit).
A preliminary stage where assets are introduced to a repository but not finalised for use. Sometimes used as an alternative to the term upload to indicate additional activity will need to be carried out to the asset (e.g. by cataloguing).
Adaptive metadata is a model for deciding what metadata attributes are applied to assets based on multiple distinct definable characteristics. For example, if the asset is time based (e.g. audio or video) then a duration attribute would be present, whereas it would not be for a static asset such as a photo. The theoretical basis of Adaptive Metadata is that assets have multiple characteristics, they have a hierarchical relationship and they might cross-refer to other associated entities, for example, user permissions or another taxonomy unrelated to the one the asset itself exists within. Assets can inherit multiple sets of characteristics also to create complex metadata models that can be modified (adapted) to enable DAM solutions to model a wide range of assets from many different sources.
DAM solutions which fully implement adaptive metadata do not just hide or suppress fields but create a specific associative relationship between the field and the asset based on one or more of the characteristics. Adaptive metadata can also be referred to using a more technical term such as 'class oriented metadata' to highlight the relationship with object oriented software engineering principles (e.g. inheritance or polymorphism) which underpins the implementation methods typically employed to realise the concept.
Adaptive Metadata as a term was first used by vendor, Picturepark. There are other DAM solutions which use similar methods, but the developers involved have chosen to focus on the ability of their metadata model to support key asset attribute such as asset type or permissions. See http://picturepark.com/dam-blog/picturepark-tips/what-is-adaptive-metadata/
This is also referred to as system metadata and covers data generated as a result of the asset being introduced and modified within the DAM system. For example, the original upload user, last edited by and any associated dates when those activities occurred. Some definitions also include metadata captured by whatever device was used to originate the source media also, such as camera data like shutter speed, or the model number of the device. There is some cross-over between administrative metadata and workflow information (e.g. approvals routing) but in general the former usually relates to any metadata which is integral to the asset itself.
An API is a set of specifications used by an application program to communicate and share data with other applications. These are often published as a set of documents by the software vendor. By leveraging the power of an API, developers can execute functions and retrieve their results from an external application. The degree of ease required to achieve system integration and expansion are commensurate with the quality of an API.
Architecture refers to the method in which an application like a Digital Asset Management system has been designed and subsequently implemented. There are usually two distinct approaches: a monolithic or self-contained system or a more modular technique where core services exist independently from each other and may be called upon as required. The latter is a more salable design and theoretically allows components of a DAM solution to be exchanged and upgraded independently. The trade-off is that this is more complex for developers and has a time (and therefore) cost implication.
The term 'Asset Management' when taken in isolation can be confused with Digital Asset Management. In general, it relates to the management of either physical objects, locations or items of value and might include: Computers, Furniture, Property & Buildings or Financial instruments such as equities or bonds. Digital Asset Management and derivative terms like Brand Asset Management usually specifically relate to digital files which are usually (but not always) media related.
Asset manipulation refers to the alteration of an original asset to produce a derivative file. The new file might be used as a proxy within a DAM system, or it could be for external purposes, for example, changing the resolution of an image or converting a video file into another file format.
Audio Video Interleave (AVI) is a popular multimedia format typically used for delivery of video content. AVI was invented by Microsoft in the early nineties. Like QuickTime (a competing technology invented by Apple around the same time), AVI is known as a Container Format because it contains content that may be compressed using a variety of other codecs such as MPEG. Despite being technically inferior to a number of other formats, it has achieved a high level of market penetration and is widely supported by most video editing and playback software
The process of identifying an asset on true or false (binary) basis. For a yes answer, a user's request term is the same as an index term associated with the asset being examined.
Boolean Search Operators control how the DAM system interprets your search terms for asset retrieval (e.g., AND, OR, and NOT). AND represents the intersection of two terms, while OR represents a union of the two terms. NOT acts as a filter, excluding records containing a specified term.
Brand Asset Management systems are a specialised type of Digital Asset Management (DAM) system dedicated specifically to managing the marketing and brand assets of an organisation and to help marketers gain improved control over their corporate brand. This can be contrasted with Digital Asset Management systems that are hold assets for a wide variety of purposes, including cultural or social objectives (e.g. preservation or accessibility) as well as commercial or operational uses.
Catalog (or 'Catalogue' to use the UK English spelling) refers to the range of assets stored within a repository (such as a DAM system). Conventionally, this would only include digital files which have had descriptive metadata applied to them via the cataloguing process (and which have become digital assets as a result). Where workflow is involved, assets that have not yet been approved may or may not be considered as included within a catalog.
Some uses are less restrictive and depending on context, catalog can refer to any asset (digital or otherwise) held inside a repository.
Cataloguing means the high-level process of adding metadata to assets in a Digital Asset Management system.
Cloud is often used as a euphimism for the Internet and Cloud Computing means services that may be offered by using multiple servers across the internet. The main benefits of Cloud Computing are scalability, robustness and reduced capital expenditure (for the user of Cloud based services). Scalability is made possible by adding more nodes (servers) to increase available capacity and improve performance. Robustness can be enhanced by distributing traffic across multiple nodes and providing redundancy or failover in the event one or more nodes fail. Capital expenditure can be saved when used Cloud based services since the service provider will provide the infrastructure and communications required to support their service (or build it on top of an existing Cloud based provider). Cloud Computing makes considerable use of Virtualization technology to simplify the maintenance and deployment of multiple service nodes. There are a variety of services provided via The Cloud and the definition has become somewhat blurred in recent years as vendors or service providers endeavour to associate existing application services with a term which is perceived as fashionable. Some examples of Cloud Computing include the Amazon S3 storage platform, web based application services (e.g. Google Applications), Cloud Hosting and Content Delivery Networks (CDNs). There are a range of other Cloud based services specific to Digital Asset Management, video transcoding being a notable offering.
CMIS (Content Management Interoperability Services) is a standard to enable integration between content management systems. CMIS defines various layers of abstraction, including an object model and generic content classification schema as well as workflow and status management.
CMIS uses SOAP and REST protocols to facilitate communications which means it can be used by a large range of different applications (including those that might not be delivered through a web browser).
CMIS was first ratified by standards organisation, OASIS in 2010 and a new edition (1.1) was approved in 2012. The standard has a lot of support from ECM vendors but has yet to gain widespread acceptance in DAM. There are many common themes, however, and CMIS may become more widely supported by DAM solutions in the future.
Codec stands for coder/decoder and refers to the encoding of analogue media like audio or video into digital format and subsequent decoding upon playback. Codecs are methods of achieving this process (they are often called 'algorithms'). The encoded media are sometimes referred to as essences. For practical purposes, the encoding usually means compressing the original media so it produces a file that is usable and can be stored without occupying vast amounts of storage space. Media formats for audio and video employ different codecs - generally there is an inverse relationship between the level of compression and the quality of the corresponding output
Compression is used in many digital media file formats to reduce the amount of storage capacity required to hold files on a storage medium and to enable faster transmission over networks. The process of compressing data uses one or more algorithms that identifies potential inefficiencies in terms of how the file is stored. The algorithm needs to both compress and decompress the file so it can be saved and opened again later.
Container format is usually applied to multimedia digital assets and means that the file type is not a compression technology (or codec) but is used to hold media that has been encoded by other technologies. Some popular container formats include AVI, DNG and QuickTime.
Content Delivery Networks or CDNs are dedicated networks with high levels of capacity specifically designed for the distribution of bandwidth heavy content. The most common use case scenario for a CDN is online advertising and in particular where rich media like video is utilised as part of the presentation. As well as a very high capacity network, a CDN provides multiple geographically dispersed Points of Presence (PoPs) and replicates content across the network so that latency (access time) can be reduced as much as possible. After online advertising, the next most common use for a CDN is video streaming (for both live events and archived distribution). CDNs can also be used to deliver large content files like print documents that must be supplied to multiple groups of users simultaneously to coincide with product launches etc. CDNs can be used for Digital Asset Management to reduce the time required to download archived media. Often a DAM system itself will generally run at an acceptable speed even if the user is located a considerable distance away from the application server, however, media they may want to download could take an unacceptably long time. A CDN enables the content only to be distributed without the expense and complexity of a fully distributed application hosted on multiple servers. A number of DAM solutions can now provide this if they are hosted using a Cloud based hosting provider and there is certainly overlap and convergence between Cloud and CDN hosting models, although CDNs are specically optimised for media delivery and provide services such as media streaming.
Controlled vocabularies are used in indexes, subject headings , thesauri and taxonomies. Rather than presenting a free form natural language vocabulary where any term can be supplied, controlled vocabularies offer pre-selected terms for users to choose from.
There are a number of terms which are related to Digital Asset Management, either as subsidiary fields or related to them.
, Brand Asset Management
, Digital Content Management (DCM)
, Enterprise Content Management (ECM)
, Marketing Asset Management
, Marketing Operations Management (MOM)
, Marketing Resource Management
, Media Asset Management (MAM)
, Product Information Management (PIM)
, Video Asset Management (VAM)
, Video Digital Asset Management (VDAM)
Rules for populating metadata elements or fields.
"Data interchange standards may help to define the interfaces onto which different metadata schemas can be transported across a wide variety of systems. Whatever technology is used, it must allow the information exchange to keep the original semantics and structure of the metadata. These standards offer a ‘neutral’ representation of the metadata elements and their arranged order. They are not concerned with the underlying semantics, only with providing a common, purely machine-readable way of carrying the defined elements across networks, systems and platforms. Data interchange standards thus establish the mapping interfaces between the definition layer and the technology layer of information systems."
- from Jong, A. de. (2003). Metadata in the audiovisual production environment: An Introduction. Nederlands Instituut voor Beeld en Geluid. Retrieved from https://www.prestocentre.org/resources/metadata-audiovisual-production-environment
Data Migration is the transfer of data from an incumbent database to its replacement. The process is consultative in nature and usually involves programmers and subject experts deciding how to convert (or 'map') records from the old system into the new, then writing scripts or programs to automate this. In some cases (where the system is very old, obscure or the volume of data is small) it may be easier to re-enter records. After successful data migration, the original system usually ceases to be in use. Contrast with systems integration which involves the sharing of data between two live databases systems that will both remain operational.
"...data structure standards may just be element sets with definitions, or may have more detailed instructions that indicate additional structure. "
— from Introduction: Background, Goals, and Course Outline. (2013, January). Powerpoint. Retrieved from http://www.loc.gov/catworkshop/courses/metadatastandards/
Controlled vocabularies used as values in specific metadata fields.
A database is typically used in a DAM system to hold metadata about assets. The majority of modern databases are known as Relational Databases (the correct term is RDBMS (Relational Database Management System). In a relational database, tables of information are connected together by using identifiers (or indexes) to query them.
A abbreviation for Database Management System. See Database Server for a more detailed description.
Derivative files describes assets that are created from the original. In Digital Asset Management Systems, these can refer to previews that enable users to see what an asset looks like before they download it. They may include a variety of options such as thumbnail images, Flash Video, low resolution or watermarked editions of images. As well as previews, derivative files sometimes refers to assets that will be used for production purposes but where some key aspect has been altered (e.g. the size, format, or colour space). The term derivative files can almost be used interchangeably with surrogate files, although the former expression implies a wider range of uses.
Digital Asset Management (DAM) is a collective term applied to the process of storing, cataloguing, searching and delivering computer files (or digital assets). These may take the form of video, audio, images, print marketing collateral, office documents, fonts or 3D models. Digital Asset Management (DAM) systems centralise assets and establish a systematic approach to ingesting assets so they can be located more easily and used appropriately.
NarrowerAccess Control List (ACL)
, Asset Manipulation
, Content Stewards
, DAM Related Terms
, Database Server
, Derivative Files
, File Format
Digital Content Management (DCM) is synonymous with Digital Asset Management. Although technically it specifically relates to media content as opposed to general data assets, in practical terms there is no difference between the two descriptions. The phrase Digital Content Management is often used to avoid confusion with Asset Management, which has a variety of meanings across different industries.
DNG or Digital Negative files were invented by Adobe as a Container Format for holding RAW files along with other associated information such as metadata in XMP format. They can also be used to hold previews of images and a wide range of other data which need to be stored with an image rather than in Sidecar Files.
Digital Rights Management (DRM) refers to technology and practices used to protect digital intellectual property from being used in a way that breaches the terms of its licence. This generally means preventing assets from being illegally copied. The term can have multiple meanings depending on whether it is being used by asset consumers or asset suppliers. In the latter case it will often imply the use of some kind of technology to prevent media from being copied from one device to another (MP3 files is particularly common), however, it can also mean controls established by media users to prevent intellectual property from being accidentally used without permission.
Digitisation is the conversion of analogue or physical assets into digital equivalents. The methods for doing this are as varied as the media that a Digital Asset Management system can support. The scanning of images and conversion of film or video tends to be the most common form of digitisation activity. The need to digitise assets is gradually diminishing as more media is recorded directly in digital formats.
The Dublin Core Metadata Initiative (DCMI) is a reference to a metadata standard and the organisation that first established it. Dublin Core Metadata is common in public sector Digital Asset Management Systems as well as other archives and repositories of information. The aim to provide a standardised core set of fields or criteria for the description of content (in a broad sense) as well as a framework for adding content-specific extensions. DCMI fields can be theoretically be applied to almost any type of asset. DCMI data is sometimes used either in-line in the meta tags of web pages (or as a reference to an associated XML file) as well as for other content such as photos, documents, videos etc.
Embedded Metadata is information about a digital asset stored inside the digital file itself. The main motivation for using it is to better ensure metadata does not get separated from the digital file it associated with it. In DAM, it is typical for embedded metadata to be both read from the file and stored in an associated database and also for it to be written back to the file again (although a number of systems read it only). Some DAM systems use embedded metadata more extensively to control system activity at a deeper level.
Encapsulated PostScript or EPS is a derivative of the PostScript standard and is a digital image format. EPS files are fully self-contained (or encapsulated) PostScript documents that come with an associated preview image so the user can view them. EPS files are more prevalent with specialist structured drawing programs such as Adobe Illustrator but are still supported by most modern desktop applications.
Enterprise Content Management (ECM) is a wide ranging term that is sometimes incorrectly used instead of Digital Asset Management (DAM). ECM systems tend to be large scale repositories of many types of content held across the entirety of an organisation. As well as digital media, nearly all material (including operational documents and files) may be included in the scope of an ECM implementation. The objective of providing ECM is usually to offer a single interface where employees can gain access to all of an organisation's data. Although technically an ECM application can fulfil the same function as DAM, in practice most organisations and departments (especially those that have a lot of digital media like marketing communications) find they need a separate system as ECM tends to be too broad for anything but basic activities such as searching. Many DAM systems are being integrated with ECM as an alternative method that enables organisations to leverage the benefits of both.
Essences refers to raw audio or video streams used in media files. Essences will usually be encoded with a Codec such as MPEG or MP3.
EXIF is a metadata standard used to store information about digital images created by the Japan Electronic Industries Development Association (JEIDA, later renamed JEITA - Japan Electronics and Information Technology Industries Association) in 1998. EXIF data is usually stored inside a JPEG or TIFF file - i.e. it accompanies the image rather than being held in sidecar files (in the same fashion as IPTC and XMP). In particular, EXIF is used by manufacturers to record technical information about the digital camera used to shoot an image. XMP data offers many of the benefits of EXIF but in a more flexible and easier to manipulate fashion, however, the support for it by the digital imaging industry has ensured that EXIF remains active and in widespread use.
The pocess of dividing a compound subject into homogenous yet mutually exclusive singular concepts. Facet analysis is used to produce standard terms and define their relationships with one another, to be used in subject classification. The resulting facets are commonly used to group controlled vocabulary terms and further define their meaning and role.
Faceted search is also sometimes referred to as guided navigation. Users search a collection of discrete, but related elements called facets. These can be organised hierarchically or as a linear sequence. The way the facets are presented can be using a keyword search to act as a preliminary filter - where the initial characters define what is shown subsequently, or they might be fixed classifications that users browse through like bookmarks.
File format is a catch-all term to describe the type of each digital file. Some file formats are product-specific and will be named after the software or hardware used to create them. Others are more generic and may be created by a wide range of tools.
, Audio Video Interleave (AVI)
, Container Format
, Digital Negative (DNG)
, Encapsulated PostScript (EPS)
, Flash Video (FLV)
, MOV (QuickTime)
, SWF (ShockWave Flash)
, Targa (TGZ)
Filter Search has a relationship with faceted search and controlled vocabularies. The interface presentation for filter searches is closer to a conventional application. Controls like drop-down menus, checkboxes or radio buttons will be used to allow users to refine their search criteria. In some DAM systems, it may get referred to as 'Advanced Search' and may be utilised more by sophisticated users.
FLAC (Free Lossless Audio Codec) is a codec (compressor-decompressor or coder-decoder) which allows digital audio to be losslessly compressed such that file size is reduced without any information being lost.
Flash is an application used to create ShockWave Flash (SWF) files and associated media such as Flash Video (FLV). Although the files are often referred to as 'movies' they are frequently applications, interactive features, animations or games. Flash was brought to prominence by Macromedia who acquired the original application in 1996. They subsequently merged with Adobe in 2005. Flash movies are generally highly compressed and designed for playback within web sites and over the internet. The Flash player is ubiquitous as it is bundled with Internet Explorer and Firefox web browsers. As a result, Flash is currently the pre-eminent dynamic media format in use on the web. In Video Digital Asset Management systems, H.264, MPEG4 and Flash movies are often used as proxy formats to allow users to check video assets before downloading them.
Flash Video or FLV is a compressed video format developed specifically to allow video to be played back over the internet via the Flash player. FLV files tend to be considerably smaller than conventional video formats which makes them especially useful for previewing media prior to download in Video Digital Asset Management systems and websites that use video.
The Graphics Interchange Format (GIF) is a bitmap image format that was introduced by CompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability.
A graphical user interface (GUI) is a common type of user interface which allows users to interact with DAM through the use of graphical icons and visual indicators. GUIs were introduced in reaction to the perceived steep learning curve of command-line interfaces (CLI) and have been found to to be far more visually appealing to most users. GUI is often pronounced 'gooey'.
Guide files are a type of Controlled Vocabulary where an existing file will be used to locate others. A common example is a report or brochure containing images. Users may know that a specific image was used in a document, but be unable to locate it using other search strategies. Using the document as a guide file, they can obtain a list of assets and search within this to isolate the one they require.
H.264/MPEG-4 AVC is a video compression standard which was finalised in 2003. It is widely used in DAM systems to provide a high quality preview of video files. H.264 supersedes H.263 which is the basis for FLV (Flash Video).
H.265 or HEVC (High Efficient Video Codec) is the successor to H.264 and was published as a standard in 2013. H.265 compresses video at considerably higher density than its predecessor - without loss of quality.
Hosting refers to the process of storing and making accessible digital files or services on a remote server. In most discussions about Digital Asset Management, hosting implies that the system will be managed externally by the vendor and/or an Internet Service Provider (ISP). Hosting can be either shared between several customers of the provider or dedicated where the whole server is set aside. For hosting to be effective, there are three key components necessary: an operational server, available storage capacity to hold files and bandwidth to send/receive requests. Specialist DAM hosting services where the whole provision is outsourced also need application services and (usually) a database server also.
A hot folder (or "watched folder") is a directory in the file system that is continuously monitored by the DAM system. Files copied into this directory are automatically imported into the DAM, and usually removed afterwards. Hot folders are used both for manual imports (users copy files into the hot folder on the DAM server via a network drive) and for integration with third parties that frequently send files (often via FTP to the hot folder). Hot folders have the advantage over uploading that large batches of files can be imported faster, but the disadvantage that there's no immediate feedback whether the import was successful.
ID3 is a metadata tagging standard typically used to embed metadata in MP3 audio or MP4 video. Most end-users come into contact with ID3 when using software such as Apple's iTunes to catalogue their collections of music files. Although popular, ID3 has a number of inherent limitations. As with the IPTC metadata standard for images, there are a fixed list of fields: title, artist, album, year, genre and comments. It is possible to utilise ID3 by mapping this fixed list to an alternate selection (e.g. 'genre' corresponding to 'category') however, the limitations of this approach when compared with advanced metadata standards such as XMP are apparent. The key advantage of ID3 is the widespread availability of tools that can adjust the tag data and batch process audio or video files. See the official ID3 site for more information.
International Image Interoperability Framework. API for accessing image repositories including DAM systems.
In Frame Time Based Descriptive Metadata (IFTBD) is the capability to input time-based descriptive metadata to any person, object or event, and record that meta-tag as either an in-frame metric and/or based upon the asset time code. This allows for an assets multiple distinct definable characteristics to be placed within the asset as an in frame metric. The descriptive capacity allows for every definable data element including Administrative, Technical, Rights Management, Preservation/Archive, Discovery metadata with any in frame point. Thus complete metadata 'ground truth' of a digital asset can be captured for optimized search and discovery. The In Frame Time Based Descriptive capacity creates its own organizational ability for optimized search particularly if controlled vocabularies and taxonomies are employed.
IFTBD metadata can be applied to all digital asset formats including still photographs (not time based), linear video and immersive/360 content. This is important to immersive/360 content given the area covered in a frame is 5x larger than that covered in a linear or standard video frame. The description length capability for any tag is near unlimited and output data include tag orientation in frame: in and out times and duration of tag. All IFTBD metadata can be outputted as CSV File, Embed XMP or XMP sidecar and move smoothly through all workflows.
In Frame Time Based Descriptive Metadata (IFTBD) is a term devised by Microstocksolutions and used in their VRmeta application.
Adobe InDesign was first released in 2002 and is a page layout and graphic design tool. InDesign is the main competitor to Quark Xpress and is aimed at the professional designer market. One of its key benefits is tight integration with the Acrobat PDF format, also, Adobe has a wider product base than Quark which enables a higher level of compatability with other popular graphics applications such as Photoshop and Illustrator.
Ingestion is an umbrella term that covers the process of supplying media to a Digital Asset Management (DAM) system (often called uploading) and cataloguing it by adding descriptive information or, metadata to enable it to be located by users when searching for digital assets.
Interoperability means the ability of systems or processes to work together and is the conceptual basis of systems integration. Achieving interoperability involves two or more systems agreeing a common protocol to exchange information. In more modern systems, this tends to be using technologies such as XML. The degree to which applications can easily integrate with each other depends on how detailed the protocol for communication is. There are a wide range of interoperability protocols used in Digital Asset Management, particularly in the area of exchanging metdata. A more common interoperability standard that has been widely adopted in the past is the Dublin Core Metadata Initiative (DCMI) schema.
stands for International Press Telecommunications Council and is a consortium of news agencies and suppliers to the press industry. In 1979, the IPTC developed a metadata standard that defines a common set of fields used to describe images such as caption, copyright owner and keywords. Adobe developed a specification known as "IPTC header" for embedding IPTC fields directly into image files. The benefit of this approach is that information about the asset is theoretically never lost and follows the image even if it is copied. In practice, the IPTC headers can be overwritten or replaced with extensions developed by other vendors that are incompatible with the original list. A new standard XMP or Extensible Metadata Platform has been developed jointly between Adobe and IPTC that uses XML and allows extensions to the fields instead. XMP is now becoming the predominant metadata standard for images.
Latency is the time interval between the call and response, or as the time delay between the cause and the effect of some change in the system being observed.
In the context of DAM systems, the term 'Lightbox' usually refers to an area where users can keep lists of assets they may wish to download or use later. Non-digital images such as transparencies are typically viewed on a real lightbox to illuminate the images so it can be seen properly. The metaphor has stuck even though it is not particularly relevant and is now used for all types of asset, not just images. The term is similar to 'Shopping Cart' which has been applied to many ordering based web sites or applications, note that most Digital Asset Management systems tend to include a shopping cart also to allow users to specify assets they would like to use for a project.
Linked Data is a series of techniques to allow data which is stored in a distributed fashion to be interconnected. It is describes a range of functions, including exposing, sharing, and connecting data. Linked Data is closely connected with the Semantic Web. In the context of DAM, Linked Data might be used to enable interoperability by allowing other systems to browse a collection of asset metadata records. The conventions for this might be based on an existing standard like Dublin Core or they may be an alternative protocol.
'Lossy' codecs are those that compress the source media by removing (or losing) some of the information to achieve the result, MPEG is an example of a lossy codec.
Another euphemistic term for Media Asset Management (MAM) and/or Digital Asset Management (DAM).
Marketing Operations Management (MOM) is the theory behind Marketing Resource Management (MRM) systems and is a method of applying classic Operations Management techniques to the marketing realm. MOM seeks to generate efficiencies and improved ROI across the whole range of marketing activities, including planning, forecasting, budgeting and collateral management. This is achieved by implementing both electronic systems to give marketing managers dashboards that they can use to gain 'at a glance' view of current performance as well as a more process oriented perspective on the functions performed by marketing departments.
Marketing Resource Management (MRM) is a systematic method of managing marketing resources such as digital assets, collateral, schedules, forecasts and budgets. The concept applies operations management techniques used in production/manufacturing environments such as Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) to the marketing function. MRM systems are closely related to Digital Asset Management or Customer Relationship Management (CRM) applications and tend to concentrate on providing digital tools to help marketing departments produce or deliver marketing collateral (e.g. brochures, direct mail or e-mail). They are often used in combination with relationship marketing techniques, for example, to generate personalised sales collateral based on the profile of a prospect. MRM systems also use workflow tools to integrate the different elements of a solution and provide an approval/sign off mechanism for the resources that are created or represented.
Media Asset Management (MAM) is generally considered as simply an alternative term for Digital Asset Management, although some would argue that a MAM system only supports video rather than any type of digital file. To a greater extent, the terms are interchangeable, the expression tends to be favoured in when discussing Digital Asset Management for video or broadcast media contexts. In some cases, this term can refer to editorial or metadata activities associated with assets and DAM systems, for example, cataloguing, keywording or transcription of video footage or audio clips.
Metadata is often referred to as 'data about data'. In a Digital Asset Management context it refers to descriptive information applied to assets to support a task or activity. The most common example is to help users to locate assets in searches. To help find suitable media, assets will generally have short descriptions or titles added to them as a basic minimum, although it is more common to add much more descriptive detail to help users to locate what they are looking for. As well as search metadata, workflow and business process information may also be added to determine what procedures are followed when users want to download assets. See Tagging and Keywording also.
, Administrative Metadata
, Controlled Vocabulary
, Data content standards
, Data interchange standards
, Data structure standards
, Data value standards
, Dublin Core Metadata Initiative (DCMI)
, Facet Analysis
, Guide File
, In Frame Time Based Descriptive Metadata (IFTBD)
, Linked Data
, Provenance Information
, Sidecar Files
Metatagging is a portmanteau of the terms 'Metadata' and 'Tagging'. The latter is generally considered a colloquial euphemism for cataloguing assets. The expression is more typically used by newcomers to Digital Asset Management to refer to the process of applying metadata to assets during the cataloguing stage of asset ingestion.
Despite not having any formal basis, it is widely understood as a shorthand description by both DAM users and system developers.
A microservices architecture is an approach to designing applications like DAM systems where core services are implemented as separate modular components. Each microservice fulfills a a specific task and can be replaced or upgraded independently of the others.
There is a lot of commonality between microservices and SOA (Service Oriented Architecture). Typically, microservices are more fine-grained and modular than SOA where several areas of functionality could be grouped into a single service.
Applications that use a microservices architecture are usually more scalable than those employing a monolithic architecture. In theory there are also less prone to failure since if one microservice stops, it should not impact the core application nor the other microservices.
MOV is the file format extension for QuickTime movies.
MPEG stands for Moving Picture Experts Group and is a working group that develops standards for encoding digital video and audio. In the case of most Digital Asset Management systems, MPEG refers to a type of video format. There are three common variations of MPEG (named MPEG-1, MPEG-2 and MPEG-4) along with MPEG-7 & MPEG-21. MPEG-1 was the first standard for encoding video. MPEG-2 enhanced the standard and improved support for digital storage on DVDs and other devices. MPEG-3 was discontinued. MPEG-4 increased the range of output devices to cover mobile and internet delivery.
Multi-instance DAM is similar in concept to multi-tenant DAM, but it provides each stakeholder with its own discrete instance of the DAM software. Contrast this to multi-tenant DAM in which virtual partitions of a single instance are assigned to each stakeholder.
All instances are managed from a single overlying software interface and control console. This enables the DAM service provider to make global configuration changes, and to manage software updates for each instance from a single location.
Multi-instance DAM offers benefits not available to the stakeholders of a multi-tenant system, including having one database per stakeholder, which ensures absolute security; dedicating hardware resources, such as processing power or storage, which means that Stakeholder A can be paying for resources that Stakeholder B doesn't need (or want to pay for); better reliability assurances because the actions of Stakeholder A do not affect the actions of Stakeholder B (if one instance crashes or is misconfigured, it will not likely affect other instances.)
In addition, hosting providers can more easily define service-level agreements (SLA) that meet the requirement of diverse customers.
Multi-instance DAM can be less desirable than multi-tenant DAM in cases where some resources should be shared between stakeholders. For example, logos, policy documents, branding and other things that would be useful across an entire organization would have to be manually copied between each instance in a multi-instance configuration. By contrast, rights/permissions settings could be adjusted to make these resources available across a multi-tenant system.
If a DAM supports both multi-tenancy and multi-instance deployment, it should be possible to cascade tenancies through a hierarchical combination of instances that each include tenancies.
Multi-tenancy as it relates to Digital Asset Management refers to multiple stakeholders using a single DAM system. Unlike the separation of users via groups or roles, multi-tenancy affords each tenant (or stakeholder) its own virtual partition of a single instance of the DAM software.
A truly multi-tenant DAM will be able to provide virtual walls between each tenant that will ensure system resources developed by or intended for a specific tenant are not accessible to other tenants. Examples include digital assets, taxonomies, metadata schemas, processing or other configurations, and branding.
In addition, a multi-tenant DAM will be able to divide activity logs and other admin-level statistics between tenants. This ensures that users of one tenancy won't see the activities of another tenancy's users, and it enables system administrators to charge for DAM access based on each tenant's use of the system.
MXF stands for Material eXchange Format and is a container format for time based media such as video and audio. MXF files allow a number of essences encoded in a given codec to be (theoretically) stored in the same file as the metadata which may be used to described it. The implementation of MXF varies across different software systems, some will not actually use the same file to store data but rely on a single MXF header file with linked video, audio and XML metadata stored as separate files. Despite some problems with the handling of MXF it is gaining widespread acceptance among the A/V industry as a means of archiving time based media.
Network Attached Storage (NAS) Servers are dedicated to the storage of digital files. The purpose of having a computer whose sole purpose is file storage is to reduce the load on a web, application or database server. Unlike an external hard disk, a NAS is usually an actual computer with an operating system installed on it. Because NAS servers are specialised towards just providing storage alone, extra capacity can usually be added to them easily. NAS are commonly used for Digital Asset Management projects to provide sufficient storage capacity for repositories of larger files such as video, print/artwork files or original high resolution images. SANs (Storage Area Network) are sometimes used as an alternative to a NAS, although this is less common with a dedicated Digital Asset Management Software.
The phrase 'Normalization' is generally used when designing databases to hold asset metadata. This description is highly simplified but in essence it means to index or rationalise common groups of terms down to a series of numbers so that they can be searched more quickly. Normalized data is typically found in drop-down menus or sets of checkboxes. Fully normalized data is also considerably easier to manipulate, for example, if an index or ID is used to represent a tag, changing it once will cause all assets associated with that term to be updated also. Many of the biggest issues with normalization come when migrating data from a legacy system to a new Digital Asset Management system as the older application may not be as well normalized as the new one.
Ogg is a free, open container format maintained by the Xiph.Org Foundation. The creators of the Ogg format state that it is unrestricted by software patents and is designed to provide for efficient streaming and manipulation of high quality digital multimedia.
On Premises, as the opposite of SaaS (Software as a Service). The expression refers to hosting or installation of an application on servers owned and operated by the organisation. Usually this will be at the premises the business operates from (hence then name).
The advantages and disadvantages of on-premises are largely an inverse of SaaS. A potential benefit is improved security since the system can be held behind a corporate firewall and strongly defended from external threats. This is counterbalanced by reduced ease of access for any external users, especially asset suppliers or users such as photographers or creative agencies.
On-premise solutions are often less scalable since they depend on the capacity of the organisation itself, however, they are also less at risk due to the failure of a dependent supplier (e.g. hosting services provider).
Ontology has a philosophical definition as well as an IT oriented meaning which is more suitable in the context of Digital Asset Management. An ontology show the relationships, properties and functions between entities or concepts. Unlike a taxonomy, an ontology enables a wider range of relationships between attributes or terms than a simple hierarchy to be represented. This is of particular value when cataloguing complex or multi-faceted asset repositories or if a DAM System is tightly integrated with Knowledge Management Systems (KMS) and Enterprise Search.
PDF stands for Portable Document Format. PDF files are created by Adobe Acrobat and are widely supported standard for distributing print quality documents electronically. PDF was first created in 1993 and has gained in popularity because of the free distribution of the reader and Adobe's decision to make the format an open standard that vendors can write tools for without paying royalties. PDF is sometimes considered a successor to PostScript, although they do not technically fulfil the same role. Since the PDF reader operates on both Mac and PC, the format has achieved critical mass despite various attempts to compete with it such as Flash Paper (developed by Macromedia who Adobe later acquired). Adobe InDesign also has native support for PDF and most corporate desktop rollouts include a copy of the reader as standard.
Portable Network Graphics (PNG) is a raster graphics file format that supports lossless data compression. PNG was created as an improved, non-patented replacement for Graphics Interchange Format (GIF), and is the most used lossless image compression format on the World Wide Web.
PostScript is page description language that once achieved a high level of market penetration in the professional printing and graphic design market during the 1980s and 1990s. The language was developed in the 1970s and was the basis for the many high end printing devices used for commercial printing work. The Encapsulated PostScript (EPS)
Product Information Management (PIM) is the process, techniques and technology of gaining control over a company's product marketing information. The objective of PIM solutions is to remove inefficiency in the marketing supply chain by delivering information to sales channels more quickly and with fewer mistakes. There is a close relationship between Product Information Management and Digital Asset Management, but there are some crucial differences also. In a PIM system, the taxonomy, metadata and user interface will be heavily oriented around the products that the business offers with each asset being directly associated with an SKU (Stock Keeping Unit) or model/part number. PIM systems are evidently most effective in sectors where hundreds of different types of products may be offered, for example: retailers, consumer electronics and certain types of manufacturing or FMCG. A common factor of most PIM systems is their ability to integrate with Enterprise Resource Planning (ERP) systems such as SAP.
Digital Asset Management uses a variety of protocols to enable data to be exchanged between either systems or components within a DAM solution. Some of these are general purpose, others are more specialised towards DAM and media processing.
, Embedded Metadata
, Really Simple Syndication (RSS)
, XBRL - eXtensible Business Reporting Language
, XML - eXtensible Markup Language
"The information that documents the history of the Content Information. This information tells the origin or source of the Content Information, any changes that may have taken place since it was originated, and who has had custody of it since it was originated. Examples of Provenance Information are the principal investigator who recorded the data, and the information concerning its storage, handling, and migration."
-Quote from the online version of issue 2 (2012) of the OAIS reference model: CCSDS 650.0-M-2
This term refers to any files that are created from the original for reference purposes. They are used to represent assets - in general as a low resolution, truncated or otherwise constrained edition. The term is now the more popular way to describe non-original assets that have been rendered specifically for use in Digital Asset Management system. Also see surrogate files.
QuarkXpress is a page layout and design application. It is commonly used by professional designers for a variety of print publishing activities (e.g. brochures, magazines, letterheads, leaflets, flyers etc.) and provides a high level of typographical control over designs. Quark Xpress was first released in 1987 by the Quark corporation and remains very popular, although Adobe InDesign is eroding its share of this market. Many marketing oriented Digital Asset Management (DAM) systems have support for Quark files because it is so common in design agencies and marketing departments.
QuickTime is widely adopted standard for delivery of multimedia content and was developed by Apple in the early 1990s, originally for the Macintosh but Windows support was added in a later release. Although capable of dealing with other types of media such as audio, text and 3D panoramas (such as QuickTime VR), it is generally associated with video. The QuickTime file format (see the MOV entry for more) is known as a Container Format because it holds various types of media - rather than being a native codec in its own right. The QuickTime player required to view media has a high penetration on Macintosh computers because it ships with this operating system. On Windows, it is reasonably widely deployed, however, it must be separately installed and this makes it less suitable than Flash Video for pure web based delivery using an online Video Digital Asset Management System.
QXD standard for Quark Xpress Document and is the standard file format for Quark Xpress documents.
RAW files are used by professional grade digital cameras to store images without processing them into a more common image format such as JPEG or TIFF. The characteristics of the RAW format that each camera writes tends to change depending on which component vendor a manufacturer has used for their device, this makes dealing with them using Digital Asset Management Tools quite complex. The main benefit of retaining an image in RAW format is that the conversion to a more universally recognised standard tends to lose at least some information (i.e. the quality of the reproduction degrades). In this sense, RAW files can be viewed as analogous to negatives in traditional photography. Because original RAW files are by their nature precious, sidecar files are used by some applications such as Adobe PhotoShop to store the changes made to them. Another format: DNG (Digital Negative) has been developed by Adobe as a Container Format for holding RAW files along with other types of data.
A abbreviation for Relational Database Management System. See Database Server for a more information.
RDFa stands for "Resource Description Framework in Attributes". It adds a series of fornalised attributes to either XML documents or XHTML which can be parsed by a third party application. RDFa is associated with the Semantic Web and can be used as an interoperability protocol.
Real Time Streaming Protocol is an internet protocol for Media Streaming. It was developed by the The Internet Engineering Task Force (IETF) to provide a basic set of commands for controlling dynamic media such as play, pause, record etc. A variety of commercial and open source streaming products support RTSP, including Real Networks, Apple and Microsoft via Windows Media Services.
RSS is an XML based Metadata standard that makes it simple for websites to syndicate data from other web based resources. RSS sources are typically referred to as 'feeds' and include a short snippet about the article and a link back to it, they are common in blogs and with news sites as they allow readers to find out if there has been an update to a site without visiting it (using a 'feed reader' or 'aggregator'). RSS equipped Digital Asset Management systems allow new or revised assets to be published to other locations (e.g. an intranet or external website).
In the context of Digital Asset Management, rendition means different editions or versions of an original asset, for example, an alternative file format, colour space or resolution.
The use of the expression 'version' can be confusing to understand for those new to DAM. In terms of relationships with assets, Renditions are adjacent to assets rather than having any chronological or sequential meaning. Each version of an asset might itself have multiple renditions generated at the time that version was created.
Alternative terms for rendition are derivative files, proxies or surrogates. Rendition has a broader based usage than some of these (proxy especially) and can also describe the process of generating variations to underlying assets.
REST stands for Representational State Transfer and is a method of exchanging data between two applications using http (hypertext transmission protocol).
Data is encoded in popular web application protocols such as XML or JSON which is usually straightforward for other systems to interpret and process.
RGB stands for Red, Green, Blue and is the standard colour model used for screen based media.
Software as a Service (SaaS) is a method of delivering applications using a subscription or service model. The majority of SaaS products are provided as web applications that users access via a browser, but dedicated clients (programs) can sometimes be provided for more complex functionality that might be difficult to achieve otherwise. The major differentiator with SaaS as compared with alternatives such as on-premise is that the majority (if not all) of the technical aspects of the software are the concern of the vendor exclusively. This makes SaaS more suitable for DAM users who do not have their own servers and/or skilled IT resources. Security can sometimes be an issue with SaaS due to the necessity for the users to store all their assets and other data with a third party rather than within their own internal environment. SaaS (as a term) now tends to be used interchangeably with 'Cloud' and for practical purposes, the meaning is similar.
A SAN (Storage Area Network) is used to aggregate the storage capability available on different devices (e.g. servers) so they appear as a single disk. The key benefits of this approach are efficiency and availability. By combining storage, SANs can prevent uneven distribution of capacity and also offer greater reliability by replicating data across the network. Most SANs require special fibre optic cabling to be effective as the performance across a conventional LAN is insufficient to be of practical use. DAM Systems tend to be established as separate facilities so the use of a SAN is not as widespread, however, they can potentially offer some advantages and should be considered as an option when deciding a DAM hardware and hosting strategy.
Search is one of the fundamental elements of Digital Asset Management and using search tools to locate a selection of assets within the wider repository is probably the biggest single reason users decide to invest in DAM. Search facilities can cover a variety of different capabilities, including keywords, facets and filters. These are not mutually exclusive and as well as search, users may also employ controlled vocabularies to help them find suitable assets.
The Semantic Web is a collection of aims, initiatives and objectives designed to encourage more structured web content. The motivation behind it is to enhance interoperability across data stores to allow more advanced services to be created that can reference and re-use information. The Semantic Web is also referred to as "web of data" or Web 3.0.
This refers to a technique for designing complex applications where key elements of the functionality are separated into modules (or 'services'). These are semi-independent from the core system and can potentially be called by other applications in a client/server model. The biggest single benefit of SOA is scalability. Since the service is independent of the main application it can be scaled up to support increased demand without any specific modifications being required. It also eases functional enhancements since one service can be replaced by another far more easily.
In Digital Asset Management systems, it is common to have dedicated services for a variety of intensive features, in particular asset manipulation and processing, but also searching, indexing, metadata importing/exporting, business intelligence and a range of specialist requirements like zipping big collections of files. SOA is also beneficial for application integration since third party systems can use features on a selective basis and connect into them in the same fashion as the central DAM system.
Sidecar files are used to hold XMP data about a RAW image. This can include modifications to the RAW file, IPTC data or other types of metadata. The benefit of using sidecar files is that the metadata does not need to be contained with the image and can be manipulated separately. The disadvantage is that this does also mean that the metadata contained within them can become lost or divorced from the original. Sidecar file data can also sometimes be stored in a database rather than files to reduce the risk of loss at the expense of some flexibility.
Investigating the Significant Properties of Electronic Content over Time (InSPECT), a JISC funded project that ended in 2009, defines the concept as, "the characteristics of an Information Object that must be maintained over time to ensure its continued access, use, and meaning, and its capacity to be accepted as evidence of what it purports to record" (King's College London, 2009). - See more at: http://www.tameyourassets.com/what-are-significant-properties/
SOAP stands for Simple Object Access Protocol and is an interoperability protocol. SOAP uses structured data in XML format which is then transmitted over HTTP (the same standard as used to deliver web sites).
SOAP was first conceived in 1998 and was one of the more widely used earlier methods for applications to exchange data. A related interoperability protocol is REST which has similar objectives but it is somewhat simpler to implement and is acquiring greater popularity as a result.
Stemming refers to a technique for increasing the quantity of search results by reducing a supplied keyword search term to the base element of the word (i.e. its stem) and then using that to try to identify other terms. For example, searching for activation in a Digital Asset Management system that supports stemming, might yield results for activate, actively, active, activeness etc.
Digital Asset Management relies on digital storage facilities to hold assets. There are numerous different storage types and associated terminology used for them.
Streaming means the ability of media to be viewed at the same time as it is being downloaded. The key benefit of streamed assets is that the user does not need to wait until the entire file has been obtained before they can inspect it. There are two basic varieties of media streaming: live and archived. Live streaming involves capturing the output from a camera or other digital source and relaying it to users in real-time as an event takes place. Archived streaming takes assets that have already been digitised. Streaming takes on particular significance when dealing with dynamic time based media such as audio or video and is (to a greater extent) essential for a Video Digital Asset Management system. There are a variety of media streaming protocols in widespread use, including FLV (Flash Video), Real Time Streaming Protocol (RTSP) and 3GP (for delivery to mobile devices).
This term is now losing favour to Proxy files. Surrogate files are those derived from an original digital asset and are typically used in combination with metadata to help users locate media prior to downloading them. They usually provide a preview in the form of a thumbnail, smaller image, preview clip or other file that can be transferred quickly. In some cases, surrogate files may be the actual file supplied, for example, if an image is to be used in a PowerPoint presentation and the user does not have a graphics program installed. Surrogate files are sometimes referred to as Derivative Files. Also see watermarking for information on how surrogate files can be used to enforce copyright.
ShockWave Flash or SWF is the type of file created by the Flash application. SWF movies are generally played back on the Flash player built into browsers, although the format can be used on mobile devices and is sometimes embedded into other programs also.
Systems integration is the process of exchanging data between two or more IT systems to leverage further benefits out of the original applications. In the context of Digital Asset Management it may mean either receiving digital assets from another system (e.g. artwork from a workflow system) or providing raw data to automate an on-going business process such as providing asset ordering and pricing information to a finance system. Frequently it now refers to the process of integrating Digital Asset Management Systems into an enterprise-wide search tools or portals using XML. Systems integration is distinct from data migration because both systems continue to be active and co-exist semi-independently.
Tagging is a colloquial term given to the process of adding metadata generally and keywords in particular
to digital assets.
Targa (TGZ) is a legacy image file format.
Taxonomy means a classification system that is usually hierarchical in nature (i.e. it has parent/child relationships between terms). Originally a scientific term used to classify living organisms, taxonomies are now used to describe any abstract tree-like metadata structure that is composed of categories, sub-categories and nodes. The relationship between terms is more rigid than an ontology where terms can be inter-connected using a range of polyhierarchical or non-hierarchical systems, for example, venn diagrams or matrices (note that this does not mean that an ontology is superior as a metadata structure - in many cases it is not). In Digital Asset Management discussions, the design of a taxonomy to represent information about assets is important to enable the development of thesauri and controlled vocabularies for metadata entry and searching purposes.
A thesaurus is a set of synonyms or related terms for a given word or description, unlike a taxonomy, it may be polyhierarchical and involve complex relationships such as broader or narrower terms. Thesauri describe the standard terms for concepts in a controlled vocabulary.
Transcoding is the process of converting one video or audio format into another. In general it refers to the conversion of one codec to another (e.g. MPEG to FLV), although the description can also apply to conversions between container formats (e.g. QuickTime to AVI).
Transformation, refers to the modification of assets using a Digital Asset Management system. A more specific definition relates to the geometric manipulation of assets (especially but not necessarily always bitmaps) such as flipping, rotating or stretching. This usage is a reference to the functionality of the same name in Adobe Photoshop (which is often familiar to many DAM users).
When the term is used in a business context, for example, to discuss the benefits of a DAM solution, the more generic definition applies and it can imply any kind of modification of the underlying asset and does not apply just to images.
User Interface (or 'UI') is a generic IT term relating to the method by which a user operates computer software. User interfaces typically are either graphical or command oriented (i.e. written instructions).
Uploading refers to the process of transferring a digital asset from a user's computer to a Digital Asset Management system. In most cases these days, it implies transferring the asset over either the internet or a corporate intranet.
A specialised type of Digital Asset Management Workflow where a user must apply before they are given the rights to download or use an asset. Typically, it will involve the proposed usage being checked manually by a human being, although, if the asset has been tagged with suitable metadata it is possible to partially automate this process by directing it to the correct person.
User refers to the operators of an IT system (such as a DAM solution).