The term 'Asset Management' when taken in isolation can be confused with Digital Asset Management. In general, it relates to the management of either physical objects, locations or items of value and might include: Computers, Furniture, Property & Buildings or Financial instruments such as equities or bonds. Digital Asset Management and derivative terms like Brand Asset Management usually specifically relate to digital files which are usually (but not always) media related.

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Created by Ralph Windsor on 02/07/2013 at 13:55

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