Brand Asset Management systems are a specialised type of Digital Asset Management (DAM) system dedicated specifically to managing the marketing and brand assets of an organisation and to help marketers gain improved control over their corporate brand. This can be contrasted with Digital Asset Management systems that are hold assets for a wide variety of purposes, including cultural or social objectives (e.g. preservation or accessibility) as well as commercial or operational uses.
Version History for Brand Asset Management
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Current Version (2)
Edited by Ralph Windsor on 17/02/2014 at 22:04
Created by Ralph Windsor on 02/07/2013 at 13:55
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