Embedded Metadata

Embedded Metadata is information about a digital asset stored inside the digital file itself. The main motivation for using it is to better ensure metadata does not get separated from the digital file it associated with it. In DAM, it is typical for embedded metadata to be both read from the file and stored in an associated database and also for it to be written back to the file again (although a number of systems read it only). Some DAM systems use embedded metadata more extensively to control system activity at a deeper level.