<< back to glossary · Version History · Comments

Marketing Operations Management (MOM)

  • Content-Oriented

Marketing Operations Management (MOM) is the theory behind Marketing Resource Management (MRM) systems and is a method of applying classic Operations Management techniques to the marketing realm. MOM seeks to generate efficiencies and improved ROI across the whole range of marketing activities, including planning, forecasting, budgeting and collateral management. This is achieved by implementing both electronic systems to give marketing managers dashboards that they can use to gain 'at a glance' view of current performance as well as a more process oriented perspective on the functions performed by marketing departments.

Rating: 0/5 (0 votes cast)

Version History for Marketing Operations Management (MOM)

Click version numbers to view differences.

Current Version (1)
Created by Ralph Windsor on 02/07/2013 at 13:55

Comments for Marketing Operations Management (MOM)

There are currently no comments for this term.

Post a Comment

You must be registered and logged in to post a comment.