Marketing Operations Management (MOM)

Marketing Operations Management (MOM) is the theory behind Marketing Resource Management (MRM) systems and is a method of applying classic Operations Management techniques to the marketing realm. MOM seeks to generate efficiencies and improved ROI across the whole range of marketing activities, including planning, forecasting, budgeting and collateral management. This is achieved by implementing both electronic systems to give marketing managers dashboards that they can use to gain 'at a glance' view of current performance as well as a more process oriented perspective on the functions performed by marketing departments.