Transformation

Transformation, refers to the modification of assets using a Digital Asset Management system. A more specific definition relates to the geometric manipulation of assets (especially but not necessarily always bitmaps) such as flipping, rotating or stretching. This usage is a reference to the functionality of the same name in Adobe Photoshop (which is often familiar to many DAM users).

When the term is used in a business context, for example, to discuss the benefits of a DAM solution, the more generic definition applies and it can imply any kind of modification of the underlying asset and does not apply just to images.